Why We Should All Care About Supporting Women-Owned Businesses
Why we should all care about supporting women-owned businesses
As we come to the end of March and reflect on Women’s History Month– a month to commemorate and encourage the continued reflection, support, and celebration of women’s contributions throughout history, and today– we encourage all to continue pursuing new ways of supporting women and women-owned businesses all year-long.
At goodbuy, we’re on a mission to ensure small business owners have the opportunities, recognition, and resources to support their ongoing capacity to thrive and contribute, and believe this to be especially true when it comes to supporting those who have historically lacked access to capital. Among these folks– women of color, LGBTQIA+, and female small business owners.
42% of all businesses in the U.S. are women-owned. These businesses also generate $1.9 trillion in revenue, and employ nearly 9.4 million people.
Unfortunately, while the World Economic Forum’s 2020 Global Gender Gap Report estimates that closing the gender gap is nearly a century away (*sobs*), supporting female owners w/disability(ies), and small, women + LGBTQIA+ owned businesses is just one of the many ways to help close the gender gap.
All month, we’ve been sharing some of our favorite small, women-owned businesses over on Instagram and we’re excited to share this list with you!
Nude Barre, women-owned, Black-owned | apparel & undergarments
“Nude Barre is a Black-owned business on a mission to create access and representation by providing bodywear that actually matches your skin tone, striving to make sure that all hu(e)mans feel seen.”
Above Studio, women-owned, sustainable, AAPI-owned | bags, totes, purses
“A nod to its founder’s Thai roots, Above Studio combines fashion, sustainability and Thai art and culture.”
J. Hannah women-owned, American made | jewelry, nail polish
“J. Hanah is fine jewelry for how it should be worn: never taken off & nail polish guided by esoteric color references. Hand-crafted in Los Angeles, CA.”
Barb, women-owned, LGBTQIA+ owned, American made, cruelty-free | beauty, hair products
“LGBTQIA+ owned and operated, Barb offers styling products for folks with short hair.”
Koko, women-owned, sustainable | home & gift, apothecary
“Koko is a sustainable living shop with big dreams to create a world with less waste, offering a wide selection of home, cleaning, personal care, apothecary products, and refillable products.”
Clay Rie Jane, women-owned, Black-owned, American made | jewelry, earrings
“Clay Rie Jane offers small batch, handmade, polymer clay earrings thoughtfully designed with the confident woman in mind.”
Wild Fang, women-owned, LGBTQIA+ owned, sustainable, certified ethical | apparel & accessories
“Wild Fang is on a mission to rethink gender norms and how they show up in fashion. Since they started they’ve given back over $650K to good causes.”
The Little Market, women-owned | home & gift, accessories, décor
“The Little Market is a non-profit shop dedicated to supporting economic empowerment for individuals in underserved communities locally, nationally, and globally.”
Hella Awkward, women-owned, Black-owned, AAPI-owned, family-owned | games
“Created by a brother-sister duo, Hella Awkward is a card game for the awkward conversations you’ve been meaning to have. In other words: people you know, stories you don’t.”
Roam Loud, women-owned, Black-owned | apparel, activewear, athleisure
“Roam Loud is a premium brand of activewear and athleisure apparel designed to help you navigate the world boldly.”
Petaluma, women-owned, sustainable, certified ethical, vegan, cruelty-free | dog & pet
“Petaluma is baked, plant-based dog food that’s eco-friendly, protein-packed and on a mission to build the future of pet care that’s better for pets, the planet, farm workers, and agricultural animals.”
Habit, women-owned, Black-owned, sustainable, cruelty-free | beauty, nail polish, make up
“Habit is clean beauty for every skin tone. Offering products for nails and face, Habit’s founder has a goal to build an inclusive clean beauty brand, and to create the all-around best clean makeup products (featuring multi-tasking formulas!)”
Yowie, women-owned, Black-owned | home & gift, apparel
“Yowie is a home and life shop focused on curating small collections from friends, independent artists, and designers. Yowie offers everything from apparel, to home goods, gifts, and kitchen must-haves.”
Made Trade, women-owned, family-owned, certified ethical, sustainable | home & gift, apparel, accessories
“Made Trade is a one-stop shop for ethically-made, sustainably sourced goods that are rigorously assessed and verified for both sustainability and equity, adhering to at least two of Made Trade’s eight core values.”
women-owned, sustainable, American made | gifts, cards, apparel
“Ladybug Press is an environmentally conscious studio, specializing in letterpress and screen printing and utilizing salvaged inks and recycled papers to offer cards, gift tags, wrapping paper and more.”
women-owned, sustainable, vegan, cruelty-free | skincare, apparel
“Kinfield offers clean skincare and outdoor essentials that are people + friendly planet. Kinfield is on a mission to inspire a happier, healthier world by empowering everyone to live their best life outside.”
Mahnal, women-owned, Black-owned, American made | jewelry
“Manhal is a collection of contemporary brass jewelry that studies natural forms and elements to inspire contemplation. Each piece is handmade in St. Louis, MO.”
Maude, women-owned, Latina/o/x-owned | personal care
“Maude is a modern sexual wellness brand created to simplify sex with body-safe essentials and fairly-priced bath and bedroom essentials for all people.”
Inka World, women-owned, sustainable, vegan | home, food storage
“Inka is foodware made to be passed down generations. A new brand of elevated lunchware kits and food storage container solutions designed to be spill-proof and shatterproof.”
Your Sunday Shop, women-owned, Black-owned, vegan, cruelty free, American made | home & gift, candles
“Offering clean and unique candles, Your Sunday makes each day feel ‘easy like a Sunday morning.’ Sustainably-sourced, and produced in small batches in Los Angeles, CA.”
Cadence, women-owned, AAPI-owned, sustainable | personal care, home, travel, gift
“Cadence is the first magnetic and refillable container made from recycled ocean-bound plastic. The next gen way to sustainably organize and carry supplements, skincare, jewelry, etc. Designed for peace of mind.”
Act + Acre, women-owned, cruelty-free, vegan | haircare, beauty
“Act + Acre is a modern haircare wellness brand that exists to make you think differently about the health and care of your hair, offering skincare for your scalp™️ and cold processed™️ haircare.”
Wild Rye, women-owned, sustainable | apparel, activewear
“Wild Rye crafts design-driven ski and mountain bike apparel for women. They’re on a mission to offer beautiful and technical mountain apparel that inspires confidence and gets more women outside.”
We Dream in Colour, women-owned, Black-owned, family-owned, American made | jewelry, accessories
“We Dream in Colour is a self-funded, independent jewelry line inspired by influences that range around the world. Each piece is designed with a focus on sustainability and handmade by their all-women team in Salem, MA.”
Have a Nice Day, women-owned, AAPI-owned | gifts, apparel, accessories
“Founder, Steffi Lynn is an illustrator and muralist from Austin, TX. She started Have a Nice Day because of her love of product design and to create accessories that people can own that spark positivity and color, striving to create work that makes people happy.”
Start by asking yourself: is there a small business owned by a female entrepreneur who I can purchase this from instead?
At goodbuy we’re making it easy to shop women-owned 24/7, 365 days of the year! You can get started by installing the goodbuy browser extension here or start shopping on any device using our shop page.
And remember: supporting women-owned businesses doesn’t have to cost $. Like, share, repost, comment, leave a positive review, tag a friend, and give a shout out to your favorite women-owned businesses on social!
Have a favorite women-owned business you think we should highlight? Share them with us!
All our gratitude to Anina Takeff for the Illustration featured in this blog post.
Why we should all care about supporting women-owned businesses
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Cara Oppenheimer and Cary Fortin are the founders of goodbuy who are on a mission to make shopping feel good by making conscious shopping easy. Learn about why these working moms and entrepreneurs started goodbuy - the easy button for conscious shopping.