the f irst shopping tool built exclusively for small businesses

Businesses who make less than $50 million in annual gross revenue, utilize Shopify as their e-commerce platform, ship easily to the U.S., do not sell alcohol, firearms, tobacco, pornography, animals, prescription medication, and/or other illicit items, and do not utilize dropshipping apps from mega-retailers are eligible to join the goodbuy community.

At goodbuy we utilize a revenue share model. Each time goodbuy redirects a sale completed on your business’ website, we make 10% of this sale. That’s it!

goodbuy small businesses and their products show up wherever and whenever customers are searching or shopping with mega-retailers (think: Amazon, Walmart, H&M, Pottery Barn, etc.). Shoppers receive instant alternatives to big box stores and products from small, values-aligned businesses like yours!

Install the goodbuy app for Shopify and complete the simple, 5-minute application. As soon as you’re goodbuy verified, your small business and products will be discoverable (and shoppable) on goodbuy.

goodbuy store tags offer an opportunity for small business owners (like you!) to share the identities and business values that matter most to you with our community of passionate small business shoppers. Beyond the “small business” store tag associated with all goodbuy businesses, you can select from 15 store tags* (including both business owner identities and business values) to complete your unique profile on goodbuy.

*These include:

[Business owner identities]: AAPI-owned, Black-owned, family-owned, Indigenous-owned, Latina/o/x-owned, LGBTQIA+ owned, MENA/SWANA-owned, owners w/disability(ies), veteran-owned, women-owned, and [business values]: sustainable, vegan, cruelty-free, American made, and certified ethical. Please note that all goodbuy business values store tags utilize third-party certifications to confirm verification.  

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As a small team ourselves, goodbuy is currently only offered for businesses utilizing Shopify as their e-commerce platform. But don’t worry! Join our waitlist to be the first to know when goodbuy becomes  available for additional e-commerce platforms. We can’t wait to meet you!

As a small team ourselves, goodbuy is currently only offered for businesses utilizing Shopify as their e-commerce platform. But don’t worry! Join our waitlist to be the first to know when goodbuy becomes  available for additional e-commerce platforms. We can’t wait to meet you!