Spend your $$ at a small boutique, not a chain store. Feel good about what you buy.
Get inspired with our seasonal and trending guides. We’ve done the hard work for you. Now bask in the boutique goodness.
Save all your faves for later or build sharable wishlists so you can gift collaboratively.
Use Wingwoman our AI powered shopping assistant to get custom gift recomendations.
So we, (Cary & Cara) started goodbuy to make it easy to discover hundreds of independent brands in one place.
Supporting small businesses contributes to job creation through your purchases.
Small, independent businesses are 2x more likely to give back to their communities.
Have more control of how you rebalance your shopping wealth.
Purchase from companies that are leading the way in sustainability and innovation.