1,500+ independent
businesses to feel good about

women-owned, small business, sustainable
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Let's find you
something good.

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Rebalance your purchasing power

Buy from boutique, not a chain store, and feel good about what you buy and who you support.

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Shop curated guides

Get inspired with seasonal and trending guides. All the goodness you're scouring the interwebs for in one guide.

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Create & share wishlists

Save all your faves for later or build sharable wishlists so you can gift collaboratively.

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Get BIG discounts from small businesses

Click here to nominate your company to receive major discounts via goodbuy for employers.

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To make supporting small businesses less daunting, goodbuy launched an online shopping alternative that offers people the ability to opt out of shopping from major e-commerce siteseading.

Think of it as a shopping search engine you can use to find products that align with your values and buy from minority-owned retailers and small businesses.

goodbuy is on a mission to make shopping ‘feel good’ by making conscious shopping easier online for consumers looking to shop their values and support small businesses.

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Get exclusive discounts via goodbuy x your employer


70% of all U.S. online shopping goes to just
15 mega-retailers

So we (Cary & Cara) created the solution we wanted: hundreds of independent, trending, exciting brands in one place.

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Put your money where your mission is

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Support underrepresented entrepreneurs

Women, folks of color, queer and indigenous peoples lead the majority of goodbuy businesses

Keep it in the community

Small businesses donate 250% more than large businesses to their communities

Embrace eco and ethical chic

Purchase visionary sustainable, vegan, clean & conscious products

Contribute to job creation

Together, small businesses are the top career generators in the nation

Get the app.
Buy products you want.
Feel good.

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