Credit unions have always been community-first. They were built to serve real people—not shareholders—with a mission grounded in trust, access, and local impact. But in today’s competitive landscape, that mission alone isn’t enough. To grow, thrive, and continue delivering value, credit unions need new tools to meet the moment.

Enter small business banking.

Across the U.S., credit unions are actively seeking new ways to grow their deposits, deepen member engagement, and differentiate themselves in an increasingly crowded field. And more than 90% of them are looking at one area in particular: their small business members.

Why? Because small businesses are high-value, high-impact account holders. They bring in larger average deposit balances, generate lending opportunities, and represent a massive—and largely untapped—source of loyalty and long-term growth. But most credit unions haven’t had an easy, scalable way to truly engage their business members.

Until now.

At Goodbuy, we believe small businesses are the growth engine credit unions have been waiting for. When credit unions give their business members tools to thrive—like visibility to their member base, access to turnkey marketing, and values-aligned commerce opportunities—they’re not just supporting their local economy.

They’re growing their deposits.

They’re increasing non-interest income.

They’re strengthening their brand.

And they’re building exactly what their communities want: local financial institutions that walk the talk.

In our next post, we’ll share how Goodbuy helps credit unions power this growth—without a heavy tech lift or complicated integrations. Just real results, real quickly.

👉 Read the first post in the series, or learn more about how we work with credit unions.

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