Shopping Guides

Black Friday Small Business Deals 2022!

Black Friday sales are not just for those pesky mega-retailers. Supporting small independent brands year-round is what we’re all about here at goodbuy. Check out this non-exhaustive list of our incredible verified small businesses running Black Friday sales. LFG! 

Beauty, Wellness and Self Care:

Wildling: Discover calming rituals that deliver amazing results for your skin!
20% Off. Use Code: SHOPWILD

Florapothecarie: Self care products and a give-back moment!
22% off regularly-priced products + 10% donated to First Nations Development Institute from November 25 - 28, 2022.
Use DOGOOD22 at checkout on  Exclusions Apply

RALPHIE & ALICE: Not your average chapsticks, this branding is fire!
Exclusive goodbuy Deal. 30% off code with goodbuy customers. Use code: R&A<3goodbuy

ASCENTION Beauty Co.: The absolute perfect gift for anyone who loves crystal jewelry and scent pairings.
25% off sitewide till 12/1/22
Code: givewithintent
Excludes samples / doses / bundles
30% Off Cosmic bundles: Scent & Jewelry with intent
Price already reflects discount. Limited quantities available, valid while supplies last.

Axiology: For your sustainable, make-up wearing, planet-loving BFF.
30% off site-wide sale that started today and ends Monday at midnight (nov 21-28). Use code: PlasticFreeHoliday22

Captain Blankenship Cruelty Free, B Corp Certified, 1% for the Planet Haircare.
20% off sitewide sale: The Better Beauty Sale, use code BETTERBEAUTY20 for 20% off plant-powered, ethical haircare that WORKS. Ends November 30th

Wild Acorn Artisan Soaps: Artisan soaps with yummy natural scents.
Free shipping within the United States on orders of $50 or more through the end of the year.
Black Friday only: marked down prices on our giftable bundles. Check back in for Cyber Monday.

MX Naturals: The first (and in our opinion, best) plant-based pain relief routine.
Exclusive goodbuy Deal. Use Code: GOODBUY for the option to buy 1 get 1 free mix & match products, the whole month of December. Plus, 30% off with code EARLYBF.

Unplugged Essentials: Self-care. For you. After the holiday stress. You deserve it.
1 . Free shipping on orders $50
2. Free Body Bar on orders over $75
3. Free Single Soak on orders over $100
4. Free Muscle Balm or Body Butter on orders over $150
Black Friday through Cyber Monday

Easy June - Beautiful branding meets powerful skin serum.
Exclusive goodbuy Deal.  20% off + Free Shipping. Use code GOODBUY.

Parrotfish: Oh my, shower steamers!
Up to 20% off + a free holiday card with every order. Nov 25-28.
(20% off hair care, body care & self care – 10% off bundles & accessories)

Pretty Conscious: Black-owned, Latin-x-owned, Women-owned GORGEOUS skincare.
Pretty Conscious will be having a 25% off purchase sale this weekend 11/25-11/27 ($35 min purchase)
Plus, free shipping on orders over $25 from 11/27-11/28 with Code: FREESHIP

Fixate Cosmetics: Black-owned, Women-owned Cosmetic brand!
Shop holiday bundles and save more

Pressed NYC: Stunning, trending, press on nails.
25% OFF Orders of 2 or more

Biolyte: the only recovery drink you need
11/24 - 11/28: use code RECOVERY for 20% off

Moxilife: nutrition one-stop-shop
Exclusive 25% discount
Minimum order amount $50
Offer good through 11/28 on hydration and nutrition

Apparel and Bags:

Wol Hide: Lovely and luxurious pieces made from natural fibers.
Use Code THANKYOU22 for 20% off all orders. Friday 11/25 - Monday 11/28

Made Trade: Consciously Curated & Sustainable finds for the entire family (clothes, jewelry, home goods, & more!)
15% off sitewide with code GREENHOLIDAY, plus up to 60% off sale items.
Sale ends 11/30

Discreture: Uncomplicated, lovely intimates. B Corp Certified and Fair Trade Certified.
Buy One Top get 1 Bottom 50% Off through Cyber Monday. Use code: SMALLBIZ

LA Relaxed: Laid back classics and a give back moment!
40% off and donating a piece to a local youth shelter for every piece sold. <3

MEIA:The bag that takes you from work, to an evening out, to diaper carrier.
$30 off with code GIFT30 and free shipping from now through December 1st. 

MXT 2510: Atheleisure essentials made with sustainable fabrics.
Exclusive goodbuy Deal. Use code trygoodbuy for 10% off.

The Good Tee: Ethically made basics for the whole fam.
Black Friday for one week only starting Feb 25th. Up to 75% off

Delectable Nightmares: Dark Alt Clothing brand.
Buy 2 shirts get 1 free at check out. For Free Shipping use code FREESHIPPING.


Kaiona Swimwear: Cute cute cute bikinis and one-pieces for your next sunny vaca.
Buy One Get One 50% Off Holiday Sale from 11/23-11/27 on the entire site. The discount automatically applied.

Santos Swim: Sustainable, unique, gorgeous mix and match sets!
Founders Birthday Sale. 31% Off All Swimwear, no code needed. Valid 11/23 - to 11/28 at 11:59 PM PT

Activewear & Activities:

Transcendent Active: Sustainable and empowered activewear.
18% Off with Email Signup

Wild Rye: Women-founded outdoor apparel brand serving women-identifying outdoor-lovers!
Take 30% off Sitewide with code WLW30.

Ananday: Planet kind yoga for a planet kind practice.
25% off sitewide 11/21 - EOD Cyber Monday

Shaka Love: Major Beach Vibes (and Sustainable!)
60% off all eco-friendly Cups & Straws


Michelle Starbucks Designs: American made jewelry that will make your heart swoon. 15% off the entire shop with the code 'HOLIDAY15' through 12/18.

And Arlen: LGBTQIA+-owned, Women-owned, and needless to say, beautifully designed. Small Business Saturday: 15% off in-store and online promo!

Home Goods:

Our Place: Beautiful, innovative and functional cookware that you’ll never want to hide in a drawer
11.10 - 11.28.
Cookware: Up to 30% off
Tableware: 25% off

Kanyon Shop: Home goods in amazing fun shapes and patterns (like blob-like curvy coasters, bubble candles, and checkered pillows!)
20% Off Sitewide -Use code 'GIVETHX'

Ardent Market Seriously awesome, well-priced home goods and vintage finds.
20% off with code SHOPSMALL. Offer runs until 11/28, it cannot be combined, and some exclusions apply.

Park and Olive: Transitional home decor that meets form & function.
Thursday 11/24 through Monday 11/28 of 30% off the entire site

Flax Home: Gorgeous linen home goods curated in comfort and care.
Now through November 28. Up to 25% off site wide (with a few exceptions) and an extra 15% off final sale items.

ComfyComfy: Comfy, comfy pillows.
15% off promotion on all pillows from 11/23-11/30 with coupon code BFCM22GB

Everneat: Natural Cleaning products to reduce carbon footprint
20% off from Sat 26th to Monday 28th on orders over $49

Why Knot: Stunning macrame art.
Free shipping promotion on Friday & Saturday 11/25 and 11/26 to celebrate small business week & small business Saturday. 

Ino Marketplace: So many home goods (think planters)!
1. 10% off everything
2. 15% off on purchases $50+
3. 20% off on purchases $100+

Candles and Perfumes:

Rock & Roll Candle Co.: For the music lover who loves a little ambiance.
For Black Friday - Sunday: Buy 2 Get 1 free. Discount will be automatic. (Note what item you’d like for free in the notes section of the order page) Check back in for Cyber Monday’s deal!

Keap: Scented candles made with regeneration in mind (Sustainable!)
For the first time ever, they’re offering site-wide discounts from 4pm on 11/22 through midnight 11/30:
All orders → 10% off automatically
Spend >$100 → 15% off automatically
Spend > $250 → 20% off automatically
Candles galore? → Email Keap for our group gifting rates

The New Savant: If a mixologist and a candle maker had a baby.
Daily Deals!
Friday 11/25 – Buy 3, Get 1 Free
Saturday 11/26 – Sniff Your Way to a Full Size. Buy a Discovery Set, get a gift card for a 7oz candle of your choice.
Sunday 11/27 – Buy 2, Get 20% off
Monday 11/28 – $10 off Big Bois (aka our 14ounce size)

Plant Based Candles: Marble dipped cement candles, a total vibe for your mantle.
25% discount sitewide and offering free shipping on orders over $50

Scented Designs: Crowd-pleasing candles, and really cute tea cups!
Exclusive goodbuy Deal. Use promo code GOODBUY for 20% Off Your $50+ Purchase - ends 12/15.

Callio Fragrance: delicious scents and on-the-go size perfumes!
Exclusive goodbuy Deal. Use code goodbuy20 for 20% off purchases now through the end of year. Plus, free Shipping on orders over $75.

Pet Lovers:

Char & Whiskers: The purrrfect gift idea - custom drawn pet portraits!
Promo code: BLACKFRIDAY for 25% off the entire order from 11/24 - 11/28. Free shipping year round!

Tiffbits: Corgis. We aren’t saying anything more just go look how cute they are for yourself.
20% off notepads in my shop with code NOTES20 from now until 11/27 and free shipping on orders $36 and up for the holidays. 


Mochi Kids: Incredibly cute, unique clothing for the kiddos!
Use code BLACKFRIDAYTOYS for 15% off toys, gifts, and all curated items in the shop.
Use code BLACKFRIDAYAPPAREL for 25% off most items in the Mochi Kids clothing line!

Playdate: Awesome kids shop focused on ethical and sustainable brands.
Use code "SHOPSMALL20" for 20% Off Sitewide through Saturday!

Parachute Brooklyn: Like a hip thrift store but for kids!
20% Off Sitewide through 11/28.

Sunny Day Designs: The cutest baby stuff (and more) you ever did see!
All orders of $50 or more will automatically receive 20% off at checkout! Black Friday through the end of Cyber Monday (Friday, 11/25 - Monday,11/28) - 

Easy Gifting:

Pottery with a Purpose: For those who like making things with their hands!
Buy One, Get One 50% off sitewide through 11/28. No code needed.

Glad Matter: Lift moods and brighten days with joyful art and pillows.
Exclusive goodbuy Deal. Use code GOODBUY20 for 20% off any order on, through 12/25.

Goodfit: Eco-friendly puzzles. High-quality prints on 100% recycled cardboard.
40% off sale on the below puzzles:

  1. Manifestations of Luv
  2. Dream Clutter
  3. Working Woman
  4. Backyard Balloons

LGBTQIA+ Centered:

Crafty Queer Studio fun, affordable & inclusive queer goods
15% storewide sale (online only) on Cyber Monday

Transguy Supply gender-affirming shop
25% off site-wide beginning midnight Nov. 24th to midnight the 28th (ie, all day Friday through Monday.)

MISCellaneous awesomeness:

‍The Peach Fuzz. Ultra vibrant stationary and goods
30% off this upcoming weekend!

Seas of Action, Sustainable Laundry Swaps
BOGO50 on our laundry detergent

Impulse Music Co. Instruments, cases and music accoutrement for the music lovers.
Everything on site is 20-50% off. 11/25 - 11/28

The Kindness Cause Love, joy and positivity in a store.
Spend $50 get 10% off your order, Spend $100 get 15% off your order.
Buy 3 or more Kindness Candles and save $10 (cannot be combined with other offers)
Every purchase donates to a charitable nonprofit organization
Ends 11/29

Human Nature Designs: Nature inspired stickers!
3 free stickers on orders $30+

Something to Cherish: Printed bags, totes, and phone cases.
22% off everything for cyber week. (Sunday 27- Dec 3). Code: BLESS22

Fun Christmas Tags from Get Bullish’s Warehouse Sale (things are really $1).


the goodbuy team
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