Shopping Guides

7 Small Businesses Doing Gooder for the Planet

Each year, as April approaches, we take pause to reflect and give thanks to our home planet.

During Earth Month, we know there are a lot of brands claiming to be “green” and “sustainable” (and we recognize we’re no exception). We totally get it if you’re feeling a little sus. For this reason, goodbuy relies on third-party sustainability certifications, charitable partnerships with verified 501(c) environmental organizations, and/or sustainable manufacturing practices to ensure the businesses who claim to be sustainable are truly committed to providing verifiable evidence of their environmental stewardship.

Using what you’ve already got is the MVP of sustainability. And when it comes time to buy new– discovering and supporting certified sustainable small businesses on goodbuy is convenient and rewarding! Install the goodbuy Google Chrome shopping tool and toggle on “sustainable” to discover unique sustainable brands and boutiques or start shopping with some of

Here are seven small, sustainable businesses committed to doing gooder for our shared home this Earth Day (and every day). 🌎💚🌿

Wild Rye

sustainable, women-owned, vegan, cruelty-free

Based in | Sun Valley, Idaho

Offers | Design-driven ski and mountain bike apparel for the modern outdoors woman.

Price Range |  $-$$$

Wild Rye is on a mission to bring female-identifying individuals beautiful and technical mountain apparel that inspires confidence and gets more women outside. Wild Rye created Women-Led Wednesday– a purpose-driven holiday (November 24th), that encourages the public to use their purchasing power to vote for women in leadership and support women-led brands. In addition, Wild Rye is a member of 1% for the Planet, donating 1% of their total annual sales to support nonprofit organizations focused on making a tangible impact for a better future. As a Certified Carbon Neutral company, Wild Rye calculates the emissions used to manufacture and ship their products and is committed to offsetting this carbon by investing in climate change solutions. You can read more about Wild Rye’s sustainability initiatives here.

East Fork

sustainable, women-owned, certified ethical, American Made

Based in | Asheville, North Carolina

Offers | Contemporary ceramic dinnerware made by hand

Price Range |  $-$$$

East Fork designs, manufactures, and sells thoughtful, durable ceramic dishware in Asheville, North Carolina. As a Climate Neutral Certified company, East Fork measures, offsets, and reduces their carbon emissions– implementing practices such as 100% recyclable shipping materials, and offering professionally prepared lunches made on-site to minimize the number of people driving their cards to pick up food that will likely come in single-serving containers.  In addition, East Fork is also a certified B Corp– meaning that they meet the highest standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. You can read more about East Fork’s sustainability commitments and the path to becoming carbon neutral here.


sustainable, women-owned

Based in | Vancouver, British Columbia 

Offers | Double-lined, compression material swimsuits made from recycled plastic bottles 

Price Range |  $$

Londre is a sustainable women’s apparel and swimwear brand. So far, Londre has removed 750,000+ plastic bottles from beaches and streets to create their swimwear, with a minimum of 6 recycled plastic bottles in every swimsuit. In addition, all of the water used in production of Londre’s products is able to be reused as it is completely free of harmful chemicals. Londre also has a recycling program in which suits can be rejuvenated into new materials after their long lives and their textile factory is OEKO tex 100 certified, ensuring non-hazardous end products and all of their components. Londre has donated tens of thousands of dollars to environmental and women’s health initiatives including Amazon Watch and The Ocean Clean Up Project. 


sustainable, Black-owned, women-owned, family-owned  

Based in | Portland, Oregon 

Offers | Plants, pottery, kitchenware, candles, and more 

Price Range |  $-$$$$

Ecovibe is an “urban oasis of plants, pottery, kitchenware, candles and more,” curated to consider where and how things are made, and by who. Ecovibe is mindful of the environmental, ethical, and social impact of the products they carry and have been active members of 1% For the Planet since 2016. As members, Ecovibe have donated a portion of every sale to local environmental nonprofits including: The Freshwater Trust, Center for Diversity & The Environment, Friends of Family Farmers, and Friends of the Columbia Gorge.

Two Days Off

sustainable, women-owned, American Made 

Based in | Los Angeles, California 

Offers | Climate neutral clothing designed for longevity and cut & sewn in small batches 

Price Range |  $$-$$$

Two Days Off is a carbon neutral lifestyle brand committed to creating a sense of ease everyday. Each garment is designed for longevity and cut and sewn in small batches in Los Angeles, California. Two Days Off locally sources deadstock fabrics (fabric that has already been manufactured but was unused), so that they don’t add to existing textile manufacturing demands. Before and during the early days of Two Days Off, founder– Gina Stovall – was working in the public and NGO sector fighting climate change, so as you can imagine, Two Days Off has been committed to carbon neutrality since inception. In 2020, Two Days Off was among the very first class of Climate Neutral Certified brands and one of only a few fashion brands to don the label.


sustainable, women-owned, Black-owned 

Based in | Los Angeles, California  

Offers | Colorful, modern home goods from around the globe 

Price Range |  $-$$$$

What started as a design blog in founder Justina Blakeney’s tiny, plant-filled living room back in 2009, has since grown into Jungalow– a lifestyle brand offering a curated ensemble of creative, colorful, modern goods from around the globe! Joining forces with Trees for the Future, with each purchase made with Jungalow, two trees are planted. Today, Jungalow has planted over 96,000 trees (and counting), and supported Trees for the Future’s mission to train farmers in agroforestry and sustainable land use so that they can grow vibrant regional economies, thriving food systems, and a healthier planet.

Tower 28

sustainable, AAPI-owned, women-owned, vegan, cruelty-free, certified ethical 

Based in | Santa Monica, California 

Offers | Sensitive, vegan, cruelty-free skincare and makeup 

Price Range |  $-$$ 

Tower 28 is a clean beauty brand born and bred in Santa Monica, California and specializing in non-toxic, non-irritating, vegan, and cruelty-free makeup and skincare. Each Earth Day, Tower 28 donates 100% of online gross profits to support ocean conservation with Heal the Bay, a  nonprofit dedicated to cleaning and maintaining the coastal waters in the greater Los Angeles area. In addition, Tower 28 has set a lofty goal of 100% carbon neutrality by the end of the year and has already set into motion their 100% carbon neutral shipping option for every purchase made online. You can learn more about Tower 28 Beauty’s sustainability efforts here


the goodbuy team
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