MSUFCU is launching Hello, Local, a new Community Marketplace — built to help small businesses in the Lansing region connect with local shoppers who care about buying local.
It’s easy, free, and built just for businesses like yours.
MSUFCU is launching a bold new initiative in partnership with Goodbuy: a digital marketplace designed to highlight and support local, independently owned businesses. If you’re a small business in the Lansing area, this is your chance to join a first-of-its-kind pilot to grow your reach and share your story — just share an incentive that works for your business and the rest is free.
As an MSUFCU member, you’re part of something special — a community that celebrates and supports local businesses.
More exposure. More sales. More connection — no cost to you.
Reach New Local Customers
Be featured in a digital storefront eventually shared with MSUFCU's 380,000+ members.
Tell Your Story
Shoppers care about values. We’ll help showcase what makes your business special.
No Fees, No Strings
It’s 100% free to participate in the community marketplace. No commissions, no ads, just provide an incentive that works for your business.
Support from Real People
Our team is here to guide you through every step, from sign-up to launch.
Good for Business. Good for the Community.
The Lansing region is home to some of the most thoughtful, values-driven shoppers in the country. This marketplace makes it easier than ever for them to find and support small, local, independent businesses just like yours.
MSUFCU is investing in this program because it aligns with their mission to build economic resilience through community-centered innovation.
Together, we’re working to create a more connected, inclusive, and thriving local economy.
“This is about uplifting the small businesses that make our region unique and giving shoppers a better way to discover.” - MSUFCU Team
Your business will be listed in the Hello, Local community marketplace.
4. Grow Your Reach
Start connecting with new customers in your area.
You’ve Got Questions. We’ve Got Answers.
Do I have to be an MSUFCU member? Yes — participation is exclusive to MSUFCU business members. If you’re not yet a member, it’s easy to join and start connecting with our community.
What kind of businesses can join? If you’re a small, independently owned business — retail, service-based, brick & mortar or online — you’re welcome here.
What does it cost? This experience is completely free. You’ll just provide an offer or incentive that works for your business.
This Is What Community Looks Like
Be part of something new, exciting, and designed to uplift the local businesses that power our region. The Hello, Local Community Marketplace is just getting started and we’d love to have you in it.
