All @trygoodbuy businesses are SMALL businesses, meaning they earn less that $50mm per year. For scale purposes, Am*zon makes 25 times that amount of revenue EVERY DAY.

We have 15 different business owner identities and business values that retailers are vetted for in addition to ALL goodbuy businesses being SMALL businesses. At goodbuy, business owner-identities are self-reported and we take them at their word, knowing that they are the experts of their own experience.* Owner identities include: AAPI-owned, Black-owned, Family-owned, Indigenous-owned, Latina/o/x-owned, LGBTQIA+ owned, owner(s) with disability(ies), veteran-owned, and woman-owned. Business values include: American made, certified ethical, cruelty free, local, sustainable, and vegan. 

*If you believe someone is appropriating an identity out of malice or for personal gain, please email hello@trygoodbuy.com with the subject: "Alert: harmful goodbuy business" and a description of the problem. Please note that identities are expressed in myriad ways and are often not visible at all.

All goodbuy retailers must complete legal documentation stating that their business qualifies as small. Additionally, retailers can select––and must legally certify the truth of––any business-value(s) or owner-identity(ies) their store has.

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We perform regular, randomized audits across our retailers to ensure they have documentation to support their claims of business size and business values. Additionally, we rely on our goodbuy community to help us flag retailers that: 1) violate our Terms of Use, or 2) have intentionally misrepresented themselves or their businesses for personal gain or out of malice. We review every flagged business within three business days and remove sites within 48 hours if they refuse or are unable to remedy the problem(s).

Self-identify / may not be visible or may appear differently than you expected. That does not automatically make it inaccurate. If you believe that someone is appropriating an identity for personal gain or out of malice, please flag the store for review. To do this while you’re on the store’s site, go to the goodbuy widget and hit the “gear” button on the top left.

All stores with specific goodbuy identity icons have self-identified as members of these communities. Some of these businesses mention their personal identities on their businesses sites, but many choose not to, for myriad reasons. Please note that many folks have identities that may not be physically visible or may not physically manifest in a way you may expect. That does not inherently mean that these folks do not actually hold these identities.

If you believe that someone is appropriating an identity for personal gain or out of malice, please flag the store for review. To do this while you’re on the store’s site, go to the goodbuy widget and hit the “gear” button on the top left.

goodbuy serves as an affiliate network to our small business partners. Unlike most affiliates, we do not charge our small business retailers any fees for set up or have any monthly charges. Like all affiliates, we take a portion of each sale that we direct to the retailer. The industry average affiliate fee rate is between 5-30%; at goodbuy we charge a flat 10% commission. 

We are in the business of supporting small online retailers. That being said, MANY of our small businesses do have wonderful, charming, amazing IRL stores for you to check out too!

Absolutely. At goodbuy, we believe in democratizing online shopping and influencer marketing. Our current goodbuy users will be the first to know when we launch this functionality. 

For now, goodbuy is available on desktop on Chrome and on mobile Safari via the iOS app.

Don't have Chrome? No problem! Check out this quick video to learn how to install the browser to your laptop or desktop computer!

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We're glad you asked! We know this process is new to a lot of folks, so we made a quick video to walk you through it!