We have 15 different business owner identities and business values that retailers are vetted for in addition to ALL goodbuy businesses being SMALL businesses. At goodbuy, business owner-identities are self-reported and we take them at their word, knowing that they are the experts of their own experience.* Owner identities include: AAPI-owned, Black-owned, Family-owned, Indigenous-owned, Latina/o/x-owned, LGBTQIA+ owned, owner(s) with disability(ies), veteran-owned, and woman-owned. Business values include: American made, certified ethical, cruelty free, local, sustainable, and vegan.
*If you believe someone is appropriating an identity out of malice or for personal gain, please email hello@trygoodbuy.com with the subject: "Alert: harmful goodbuy business" and a description of the problem. Please note that identities are expressed in myriad ways and are often not visible at all.