Whenever you are shopping on a mega-retailer website, goodbuy will pop up with unique small businesses that match the products you are already shopping for! With over 185,000 small businesses, you are bound to discover a new fell-good favorite.
You’ve got a product you need.
we’ve got the small business you want to buy it from.
All @trygoodbuy businesses are SMALL businesses. For now, we've adopted the Small Business Administration's (SBA) definition of small business to help us confirm which retailers qualify as a goodbuy "small business." You can visit https://bit.ly/SBAStandardsPDF to find out if your business, (or a business that you love) qualifies.
What are the different business owner identities and values you vet businesses for?
We have 15 different business owner identities and business values that retailers are vetted for in addition to ALL goodbuy businesses being SMALL businesses. At goodbuy, business owner-identities are self-reported and we take them at their word, knowing that they are the experts of their own experience.* Owner identities include: AAPI-owned, Black-owned, Family-owned, Indigenous-owned, Latina/o/x-owned, LGBTQIA+ owned, owner(s) with disability(ies), veteran-owned, and woman-owned. Business values include: American made, certified ethical, cruelty free, local, sustainable, and vegan.
*If you believe someone is appropriating an identity out of malice or for personal gain, please email firstname.lastname@example.org with the subject: "Alert: harmful goodbuy business" and a description of the problem. Please note that identities are expressed in myriad ways and are often not visible at all.
How do you vet businesses?
All goodbuy SMALL business retailers must complete legal documentation stating that their business qualifies as small (for more info see: https://bit.ly/SBAStandardsPDF). Additionally, retailers can select––and legally certify the truth of––which, if any, business owner-identity(ies) or business-value group(s) they belong to.
What if a business or business owner doesn’t seem to match the values they’re tagged for?
Self-identify / may not be visible or may appear differently than you expected. That does not automatically make it inaccurate. If you believe that someone is appropriating an identity for personal gain or out of malice, please flag the store for review. To do this while you’re on the store’s site, go to the goodbuy widget and hit the “gear” button on the top left.
There is nothing on the business website that confirms the owner’s identity. For example, the widget showed me a product with the “woman-owned” icon (“W”), but their website doesn’t mention this. How do you know this business is actually owned by women?
All stores with specific goodbuy identity icons have self-identified as members of these communities. Some of these businesses mention their personal identities on their businesses sites, but many choose not to, for myriad reasons. Please note that many folks have identities that may not be physically visible or may not physically manifest in a way you may expect. That does not inherently mean that these folks do not actually hold these identities.
If you believe that someone is appropriating an identity for personal gain or out of malice, please flag the store for review. To do this while you’re on the store’s site, go to the goodbuy widget and hit the “gear” button on the top left.
How do you make money?
goodbuy serves as an affiliate network to our small business partners. Unlike most affiliates, we do not charge our small business retailers any fees for set up or have any monthly charges. Like all affiliates, we take a portion of each sale that we direct to the retailer. The industry average affiliate fee rate is between 5-30%; at goodbuy we charge a flat 10% commission.
Do you support brick and mortar stores, or only online retailers?
We are in the business of supporting small online retailers. That being said, MANY of our small businesses do have wonderful, charming, amazing IRL stores for you to check out too!
Will you be coming out with an influencer affiliate option?
Absolutely. At goodbuy, we believe in democratizing online shopping and influencer marketing. Our current goodbuy users will be the first to know when we launch this functionality.
What if I don't have chrome? Does it work on Safari or Firefox?
For now, goodbuy is only available on the Chrome browser.
Don't have Chrome? No problem! Check out this quick video to learn how to install the browser to your laptop or desktop computer!
How do I add the goodbuy browser extension to my computer?
We're glad you asked! We know this process is new to a lot of folks, so we made a quick video to walk you through it!