meet cara & cary
goodbuy co-founders

As working moms of four littles, trying to find the items we needed from businesses we actually felt good about supporting was an ongoing (and time-consuming) challenge.

So, together, we created goodbuy – a small business shopping tool that helps you find small business that align with your values within seconds!

Read more us here!
‍
Over 70% of all US online spending goes directly into the pockets of 15 mega-retailers (you know which ones).
Meanwhile 2.1 million small businesses (selling those same products) end up on page 10 of your search results.

at goodbuy
we believe in
human-ful
shopping experiences

That small is powerful (people>corps). That the humans behind the URLs matter. That getting a product you want from a human you support  feels really f%$!ing good. Impact you can feel in your bones. That the products you need, want and desire ALL exist at the thousands of small, online businesses you can’t see. That friends don’t let friends shop chain stores. That $MSRP is the same whether you shop big or SMALL. And of course, that conscious shopping should be easy. Search. Add to cart. Applause.
WE ARE...
where radical inclusivity
‍meets radical inviduality